Friday, November 4, 2022

Redirects for SEO

Improper implementation of redirects on your site can seriously affect search results. If you want to move website content from one URL to another, you must remember that there is a 301 redirect (or permanent) and a 302 redirect (temporary). Don't use a 301 redirect unless there's a really good reason to do so.

Detailed instructions on redirects can be found in our material: how to set up 301 redirects and htaccess redirects.

server response for seo

Server response codes are an important technical feature of SEO. If you are not very technically savvy, then this might be a difficult topic for you. However, you still need to make sure that working pages return the correct code (200), and that pages that are not found also return a code and indicate that they are no more (404). An erroneous entry of these codes can indicate to Google and Yandex, for example, that a page with the answer "Page not found" is actually a valid page. Such an error can negatively affect the ranking of the site and, in general, its indexing by search engines.

In this case, use the means of checking the server response, for example,

Monday, August 22, 2022

What is SEO and why is it important?

You probably heard about SEO. And if you didn’t hear, they could just read the definition of the term on Wikipedia. But the understanding that SEO is a “set of measures for internal and external optimization to raise the site’s positions in the results of the issuance of search engines for certain users' requests”, in fact, will not help solve the problems of your business and the site. For example:

How to optimize your website or customer website for search engines?

How to increase the visibility indicator of your site in organic issuing so that users can easily find content?

How to find out how much time you need to spend on SEO?

How to distinguish “good” SEO tips from “bad” or even “harmful”?

And what will definitely be interesting to you as the owner of a business or an employee is how you can effectively use SEO to attract more relevant traffic to the site, potential customers, sales and, ultimately, income and profit for your business. That is what we want to pay attention to our guide.

What is SEO and why is it so important

 If you are the owner of the site and you want not only to be found in the Google search engine, but also to get into the top of the search results, then this article is for you. This material will be a kind of introduction into search optimization (SEO) and a review of compulsory marketing tactics.

What do you learn from this SEO guide for beginners:

What is SEO and why is it so important?

Work with keywords

Page optimization: basic principles

Site architecture and internal transplay

How to combine content marketing and linkbuilding?

Technical errors and methods for solving them

SEO results: tracking and measurement

Additional SEO practices

By the time you read this leadership, you will have a clear understanding of what SEO is, how to apply it, why it has a significant meaning for the site and business as a whole and, finally, how to achieve visible results in the constantly changing SEO environment.

Redirects for SEO

Improper implementation of redirects on your site can seriously affect search results. If you want to move website content from one URL to a...